Rockbridge Growth Equity

SectorTechnology Enabled Services / E-Commerce Invested2011 HeadquartersAtlanta, GA StatusRealized

Purchasing Power, LLC, is one of the fastest-growing voluntary benefit companies in the industry, offering a leading employee purchase program as well as providing financial tools and resources to improve employee financial wellness.

Purchasing Power differentiates itself from traditional e-commerce retailers through its leading voluntary benefit program. Offered through employers and organizations, customers have the opportunity to purchase the latest brand-name consumer products, online education services and vacation packages. In addition to the purchase program, Purchasing Power also offers customers access to free financial wellness tools and resources that help them take control of their total financial picture.

“We found Rockbridge’s deep analytical capabilities and adjacent business experiences to be most valuable to us during their ownership, helping our company achieve significant and consistent growth.”

Ritt Carrano, CEO Purchasing Power

Rockbridge Value Add

  • Drove focus on delivering exceptional consumer experience through investment in technology driving e-commerce platform and redesigning the post-purchase customer experience.
  • Drove focus on reaping benefits from scale including implementing a new state-of-the-art e-commerce platform and expanding the management team.
  • Refinanced the capital structure through asset-backed securitization security allowing the Company to support higher levels of growth.


  • Expanded the product offering by a factor of 80x from 500 SKUs at purchase to over 40,000.
  • Increased eligible customers from 1.9 million to 4.2 million by signing over 130 new employer partnerships.
  • Increased revenue from $180 million (2011) to $360 million (LTM September 2016) (13% CAGR) and grew EBiTDA from $16 million to $34 million (9% CAGR).

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